We know what is illegal, but what about ethics? This article on the ethics of gay massage does not seek to lay down a definitive guide. But another reason is that gay massage, like any sensual service, can cross over into questionable territory easily. Why do we need to do this? Partly, of course, it is due to the long-rooted homophobia, which always sneakily seeks to deny gay men their claim to happiness. We often repeat to our clients and the society as a whole: there is nothing legally or ethically wrong with erotic male massage.